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|WAYFAYRER "ready to eat"|
|Thursday, 12 January 2012 13:00|
WAYFAYRER hits South African market
Cyanosis will use the WAYFARER ready to eat meals for "The Last Wild Race" Patagonia Expedtion Race 2012
As Cyanosis Adventure Racing Team finalizes their preparation for their 10th of February 2012 departure to the Patagonia Expedition Race (http://www.patagonianexpedition race.com/) the team has been carefully researching and planning their nutrition for the race. It is often overlooked or is not given enough attention however the nutritional value of a racer can determine how they perform over a greater period. Quality food cannot be simply replaced with meal replacements or energy bars thus the need to find a product that will give the team the nutritional value it will need to perform at the very highest level for longer. The Patagonia Expedition Race is not known as the â€śLAST WILD RACEâ€ť for no reason, teams will race for very long periods that they will not see another team let alone a house or another person. The race is so remote that teams have to be self-sufficient on every level including their own food, for this reason the introduction of WAYFARER to the South African market has not come at a better time.
WAYFARER and their local distributor have been working with Cyanosis for the past two months testing their food packs.
â€śIt is very difficult to replace the nutritional value of proper food during a race, let alone find a replacement food that actually tastes goodâ€ť was the comment by Clinton Mackintosh during the recent team training camp.
â€śThe WAYFARER range has brought a great solution to market that actually you want to eat not only in the field or during a race but I will eat it at home its really that goodâ€ť commented Ryno Griesel
Press release from the WAYFARER January 2012 â€“
Outdoor Food Solutions is excited to offer our latest product to the Adventure Racing and Outdoor Market - The Wayfayrer range of Outdoor Meals - Ready To Eat
Wayfarerâ€™sâ€™ roots can be traced back to the ration packs supplied to first world militaries whilst on operations. The meals are designed to sustain troops in the harshest of environments.
No matter if you are climbing, camping, walking, cycling or sailing you can have confidence Wayfayrer will perform, regardless of the conditions. The Wayfayrer range of outdoor-meals are easy to carry, simple to prepare and are developed to provide a convenient and nutritious meal solution for todayâ€™s active outdoor professionals and enthusiasts.
Available in a great tasting range of meals, including breakfast, main meals (beef, chicken, lamb, fish and vegetarian) as well as dessert options. Each meal has been carefully prepared to the highest standard of food safety and contains no artificial preservatives, hydrogenated vegetable oils or genetically modified ingredients.
The Wayfayrer range of meals can be stored for up to two years without the need of a fridge or freezer. Each meal is delivered within a burst resistant durable 4 layer flat laminate pouch that locks in flavor and freshness, yet is designed for easy and compact storage within your rucksack.
This unbelievable product will be available from mid-January 2012 from Cape Union Mart, Due South, Outdoor Warehouse and other quality independent retailers.
Please visit our website for more detailed information
Wayfayrer â€“ Fuel Your Passion